Featured insight
Read insight Great software is built around people, not features.
Start with who will use it and what they are trying to get done. The technology choices follow from that, not the other way round.
Ideas worth acting on.
Short perspectives on software, product and technology. Each one is a single idea you can use this week.
Demo page. The posts, dates and details below are sample content, shown only to preview the layout.
Product
Build the smallest thing that proves the idea.
A focused first version teaches you more than a long list of features ever will.
Engineering
Choose boring technology for the parts that must not fail.
Save the experiments for places where a surprise is cheap.
Delivery
Ship in small steps and show the work often.
Regular, visible progress builds trust faster than a big reveal at the end.
AI
Automate the repetitive, keep people on the judgement.
The best AI use cases remove busywork and leave the decisions to your team.